Sr. Business Analyst - Superapp

Key Responsibilities • Lead business requirement discovery workshops with business, digital, marketing, operations, product, and technology stakeholders. • Translate business needs into business requirements, functional specifications, epics, user stories, acceptance criteria, and process flows. • Define and optimize end-to-end digital customer journeys across onboarding, account management, commerce, payments, subscriptions, customer support, loyalty, and self-service channels. • Perform process analysis, gap assessment, impact analysis, and requirements traceability throughout the delivery lifecycle. • Collaborate with product, UX/UI, architecture, engineering, integration, and QA teams to deliver scalable digital experiences. • Define functional requirements for APIs, BFF services, integrations, business rules, validations, error handling, and downstream system interactions. • Support backlog management, sprint planning, prioritization, release planning, dependency management, and change impact assessments. • Drive functional validation, UAT, defect triage, business acceptance, production readiness, and post-launch analysis. • Define analytics, digital tracking, personalization, customer engagement, cross-sell, upsell, retention, and digital growth requirements. • Ensure delivered solutions align with business objectives, customer experience goals, and measurable business outcomes. Mandatory Skills • Strong business analysis and requirements management capabilities. • Telecom domain knowledge covering digital channels, self-care, CRM, billing, order management, provisioning, and customer lifecycle management. • Expertise in Super Apps, digital commerce platforms, and omnichannel customer experiences. • Strong knowledge of customer journey mapping, process modelling, use cases, acceptance criteria, and requirements traceability. • Experience with Agile delivery methodologies, backlog refinement, sprint planning, and UAT management. • Functional understanding of REST APIs, JSON, Swagger/OpenAPI, API orchestration, and Backend-for-Frontend (BFF) architectures. • Experience defining integration requirements across CRM, billing, payment gateways, identity platforms, CMS, BSS/OSS, and order management systems. • Strong stakeholder management and client-facing communication skills. • Experience working with Jira, Confluence, and business analysis documentation frameworks. • Analytical problem-solving skills with the ability to drive data-driven decision-making and prioritization. Desirable Skills • Knowledge of TM Forum Open APIs and Open Digital Architecture (ODA). • Exposure to microservices, composable digital experience platforms, MACH architecture, and API gateway ecosystems. • Understanding of React Native, Progressive Web Applications (PWA), and modern digital platform ecosystems. • Experience in telecom projects across international markets. • Exposure to digital wallets, mobile money, fintech platforms, and marketplace ecosystems. • Knowledge of personalization engines, customer value management, loyalty programs, and gamification. • Familiarity with CIAM, OAuth 2.0, OIDC, and digital security frameworks. • Understanding of digital analytics platforms, customer behavior tracking, and KPI measurement frameworks. • Exposure to AI-assisted customer journeys, conversational platforms, and intelligent digital experiences. • Product-oriented mindset with the ability to own complete customer journeys from requirement definition through production acceptance and business value realization.