Senior Product Manager-Credit Cards Marketing

Job Requirements Job Title – Senior Manager – Strategic Marketing & Communications Place of work - Mumbai Function – Credit Card Job Purpose: We are looking for a high-calibre marketing professional who can operate at the intersection of strategic communications, customer experience, cross-functional program management and senior stakeholder leadership. This role is designed for someone who can independently take ownership of high-impact initiatives from defining the problem and shaping the narrative to aligning stakeholders and driving execution through to closure. The role will act as a strategic extension of the Marketing Communications function, increasing the team's ability to take on large, complex initiatives while maintaining a high bar for customer communication and execution quality. • Own high-visibility communication and marketing programs end-to-end. • Create stronger linkage between business priorities, customer needs and communication strategy. • Increase execution velocity by proactively managing stakeholders, dependencies and agencies. • Elevate the quality of content, presentations and narratives going to senior leadership. Primary Roles & Responsibilities: • Strategic Communications & Content Strategy • Own communication strategy for major product launches, portfolio initiatives, customer journeys and business priorities. • Develop communication frameworks, messaging hierarchies and customer-first narratives across relevant touchpoints. • Own the content strategy for large customer communication programs, while partnering with the execution team for day-to-day production. • Review and elevate the quality of key customer-facing communications, ensuring clarity, consistency and relevance. • Balance customer experience, business objectives, brand standards and regulatory requirements. • Strategic Program & Project Delivery • Lead complex, cross-functional initiatives from problem definition and planning through execution and closure. • Create clear workplans, milestones, ownership structures, dependencies and governance mechanisms. • Proactively identify risks, blockers and interdependencies and drive them to resolution. • Maintain momentum across multiple workstreams and ensure decisions are translated into action. • Build a culture of predictable delivery, accountability and ownership. • Senior Stakeholder Management • Build trusted relationships with senior stakeholders across the Credit Cards business and central functions. • Partner closely with Product, Technology, Operations, Risk, Compliance, Legal, CX and other relevant teams. • Influence stakeholders through structured thinking, data and compelling recommendations. • Represent Marketing Communications confidently in senior forums and working groups. • Drive alignment where priorities, timelines or perspectives differ. • Executive Communication & Storytelling • Develop executive-ready presentations, strategy documents, business updates and decision papers. • Translate complex problems, data and customer insights into simple, compelling narratives. • Present recommendations to senior leadership with clarity, confidence and commercial judgement. • Anticipate leadership questions and ensure proposals are supported by strong rationale and evidence. • Agency & Partner Leadership • Lead senior-level relationships with creative, media, digital, technology and other agency partners. • Set strategic direction and briefs rather than limiting engagement to executional feedback. • Challenge agencies to improve quality, speed, innovation and business impact. • Drive accountability across partners and ensure outputs meet agreed objectives and standards. • Team Enablement & Quality Leadership • Partner with the Marketing Communications Lead to strengthen the team's overall strategic capability. • Mentor junior team members on structured problem solving, stakeholder management, communication strategy and executive storytelling. • Review high-impact deliverables and provide constructive, high-quality feedback. • Create repeatable frameworks, templates and ways of working that improve team effectiveness. Secondary Roles & Responsibilities: • Thinks like a consultant, communicates like a marketer and executes like an operator. • Can walk into a room with senior leaders and hold their own. • Can independently build an executive presentation or strategy narrative with minimal direction. • Naturally takes ownership and follows through until the outcome is achieved. • Has a high bar for the quality of customer communication and business thinking. • Is comfortable with ambiguity, competing priorities and fast-moving environments. • Challenges ideas constructively and brings a point of view—not just execution support. • Can zoom out to see the strategic picture and zoom in when execution requires attention to detail. • High-impact initiatives move from idea to execution faster, with clear ownership and fewer leadership escalations. • Major customer communication programs have a clear strategy, strong narrative and consistent execution across channels. • Senior stakeholders experience Marketing Communications as a proactive strategic partner. • Agencies and internal partners operate with greater clarity, accountability and quality. • The team has stronger strategic thinking and execution capability through mentoring and better ways of working. Educational Qualifications: Preferred: MBA / PGDM from a leading business school. Strong undergraduate academic background preferred. Experience: • 5–7 years of relevant experience in marketing, product marketing, brand, strategic communications, consulting, program management or a related field. • Experience working with senior leadership and complex cross-functional teams. • Experience in Banking, Financial Services, FinTech, Insurance or another regulated environment is preferred but not mandatory.