Performance Marketing Intern (Meta Ads & Google Ads)

Role: SEM / Performance Marketing Intern (Meta Ads & Google Ads) Duration: 6 Months Location: Kolhapur (On-site / Hybrid) Stipend: Month 1: Unpaid (Training & Evaluation) | Months 2–6: ₹2,000 to ₹5,000/month (Performance-based) About the Role We are seeking an analytical, data-driven, and proactive SEM / Performance Marketing Intern to support paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. In this role, you will gain hands-on experience in campaign structuring, audience targeting, ad copywriting, conversion tracking, and budget optimization for live client projects. Key Responsibilities • Meta Ads (Facebook & Instagram): • Assist in building, launching, and managing paid campaigns for lead generation, brand awareness, website traffic, and sales. • Conduct audience research using detailed demographic targeting, lookalike audiences, and custom retargeting lists. • Coordinate with creative teams (designers and video editors) to test different ad creatives, hooks, and formats (carousels, single image, reels). • Google Ads (Search, Display & Local): • Conduct high-intent keyword research, negative keyword planning, and competitor ad analysis. • Assist in setting up Google Search, Performance Max (PMax), and Local Call campaigns. • Write high-converting ad copies, headlines, and descriptions, while optimizing ad extensions (sitelinks, callouts, call assets). • Tracking & Analytics: • Assist in verifying Meta Pixel events and Google Ads conversion tracking. • Monitor daily budgets, cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS). • Prepare structured weekly and monthly ad performance reports with actionable insights. Requirements & Skills • Basic understanding of digital marketing funnels (Top of Funnel, Middle of Funnel, Bottom of Funnel) and paid media terminology (CPC, CTR, CPM, CPL, ROAS). • Familiarity with Meta Ads Manager and Google Ads dashboards (coursework, certifications, or self-learning). • Good written communication skills for drafting persuasive ad copies, headlines, and calls-to-action (CTAs). • Strong analytical mindset with comfort working in spreadsheets (Google Sheets / MS Excel) for data reporting. • Certifications from Google Ads or Meta Blueprint are a bonus, but not mandatory. Perks & Benefits • Direct exposure to managing real advertising budgets on live client accounts. • Mentorship on advanced media buying frameworks and performance optimization strategies. • Performance-based monthly stipend (Months 2–6). • Certificate of Completion and a solid Letter of Recommendation upon successful 6-month tenure. Pay: ₹2,000.00 - ₹5,000.00 per month Benefits: • Internet reimbursement Education: • Higher Secondary(12th Pass) (Preferred) Work Location: In person