IDfy
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We are a perfect if you... • Love rolling up your sleeves and executing GTM plans that actually move numbers, not just slides. • Thrive in B2B enterprise environments with long, multi-stakeholder sales cycles. • Are a structured thinker (strategy consulting background preferred) who enjoys synthesizing research, competitive intel, and customer feedback into a clear point of view. • Can quickly understand complex enterprise solutions and explain their value with clarity to CXOs. • Enjoy being the glue between Sales, Marketing, Partnerships, and external stakeholders. • Believe follow-ups, clean data, and well-run workflows are the difference between “activity” and “impact. What Your Day Will Look Like... • Lead go-to-market strategy for new and existing propositions, market research, pain-point mapping, competitive differentiation, right through to a launch-ready narrative. • Take propositions from concept to pitch-ready decks to active use in live Sales conversations. • Own and keep positioning sharp and differentiated as the competitive landscape shifts. • Build, optimise, and maintain lead workflows ensuring zero drop-offs between campaigns and Sales. • Drive pipeline: prospecting, event engagement, lead capture, list building, nurturing, follow-ups. • Attend industry events to generate top-quality pipeline—capture leads, support demos, run on-ground enablement, and ensure post-event conversions. • Partner closely with Sales & Marketing to refine messaging, improve targeting, and orchestrate multi-channel campaigns. • Build crisp GTM artifacts—one-pagers, use-case sheets, objection-handling guides—for top verticals. • Run live enablement sessions with Sales and Pre-sales to drive real adoption, not just awareness. • Build and maintain relationships with key industry stakeholders for continuous pipeline creation. • Track, analyse, and report campaign performance—turning insights into optimisations. What You Bring... • MBA with premium institutes • 5-9 years in strategy consulting (or a strategy/insights role with strong structured problem-solving) • B2B SaaS, fintech, or RegTech exposure is a plus, not a must. • Strong synthesis skills • Sharp written and verbal communication
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