Digital Product Manager (Retail)

Job Description – Digital Product Manager (Retail) Captive Finance NBFC / Wholesale Automobile Lending Organization Position: Digital Product Manager Department: Product & Marketing Location: Gurgaon Reporting To: Head – Product & Marketing Role Overview The Retail Product Manager –Digital will be responsible for designing, developing, and managing retail financial products and value-added programs for automobile customers across the dealer network. The role involves end-to-end ownership of product strategy, pricing, policy formulation, customer value proposition, digital journey enhancement, and cross-functional collaboration with Sales, Risk, Credit, Operations, Compliance, and OEM partners. Key Responsibilities A. Product Strategy & Development • Develop and manage retail finance products such as New Car Loans, Used Car Loans, refinancing, top-up loans, buyback programs, balloon schemes, assured resale value programs, and other tailored financing structures. • Conduct market research, competitor benchmarking, and customer insights to identify product opportunities. • Conceptualize and launch new product offerings aligned with OEM retail strategy and customer buying behaviour. • Design customer-centric value-added offerings (insurance, extended warranty finance, service package finance, accessories finance, loyalty programs). B. Pricing, Policy & Program Management • Formulate product pricing, interest rate structure, schemes/subvention plans, and promotional offers. • Build product approval notes, business cases, and policy documentation. • Track product profitability, yield, and portfolio performance; recommend revisions to maintain competitiveness. • Manage OEM subvention schemes and retail program rollouts across dealership networks. C. Business Growth & Channel Support • Partner with regional and field sales teams to drive product penetration and loan conversion ratios. • Conduct product training sessions for dealer finance teams and internal sales teams. • Monitor national/regional product performance and implement corrective action plans. • Optimize dealer-level product adoption and ensure availability of proper product communication materials. D. Risk, Compliance & Regulatory Alignment • Coordinate with Credit, Risk, Operations, and Compliance teams to ensure product policies are compliant with RBI & NBFC regulations. • Conduct risk assessment for new product propositions and ensure controlled execution. • Ensure product-level adherence to fair practices code, KYC/AML norms, data protection, and internal audit guidelines. E. Cross-functional Collaboration • Liaise with OEM brand, marketing, and retail vertical to create aligned finance programs. • Collaborate with Risk, Credit, Operations, Collections, Legal, and IT to ensure holistic product governance. • Act as the product SPOC for all stakeholders, ensuring smooth implementation of product initiatives. F. Analytics & Reporting • Track KPIs: volume, conversion rates, yield, NPAs, dealer activation, scheme performance. • Use analytics to identify customer segments, credit behavior, and actionable insights for product refinement. G. Digital Journey & Process Enhancement • Work with technology and digital teams to build seamless retail loan journeys, including lead management, credit decisioning automation, KYC/Video KYC, e-agreement, e-mandate, and onboarding workflows. • Enhance customer experience by simplifying loan documentation, disbursal process, and turnaround time (TAT). • Identify and digitize manual steps to increase productivity and reduce operational costs. • Develop and implement a comprehensive digital transformation roadmap aligned with HCIN’s business objectives. • Adoption of new technologies, including cloud solutions, AI-driven automation, and data analytics. • Collaboration with internal teams (IT, Operations, Risk, Compliance) to drive seamless implementation. • Establish governance models, KPIs, and reporting frameworks to track transformation progress. • Identify emerging digital trends and assessed their applicability to HCIN’s business model. • Partner with external vendors, Fintech, and startups to drive innovation in mobility finance. • Customer journey enhancement by leveraging digital platforms, automation, and AI-driven personalization. • Optimize operational processes through digital workflows and self-service capabilities. • Ensure compliance with data security, privacy, and financial regulations. 3. Key Skills & Competencies Technical Skills · Strong understanding of retail auto finance industry, automotive OEM ecosystem, and NBFC operations. · Knowledge of loan products, underwriting norms, credit policies, and portfolio analysis. · Understanding of digital lending, fintech integrations, API-based journeys, and LOS/LMS systems. · Financial acumen: pricing models, P&L analysis, ROI, yield calculations, subsidy structures. · Strong understanding of auto loan products and lending ecosystems. · Experience with digital onboarding, eKYC, credit decisioning, and loan origination systems. · Knowledge of Agile/Scrum methodologies. · Data-driven decision-making and analytics expertise. · Familiarity with APIs, fintech integrations, and digital platforms. · Excellent stakeholder management and communication skills. · Experience with product tools such as Jira, Confluence, Figma, GA4, Tableau, or Power BI. Behavioural & Functional Competencies • Strategic thinking with strong analytical and problem-solving skills. • Excellent communication and stakeholder management. • Customer-centric and data-driven approach. • Strong project management and execution skills. • Ability to work cross-functionally and influence without authority. • Adaptability to fast-changing business environments. 4. Qualifications & Experience • Education: MBA/PGDM (Finance, Marketing, or Strategy preferred). • Experience: • 8–12 years of experience in retail auto finance, NBFC, bank auto loans, captive finance, or product management. • Prior experience in product development, retail finance programs, OEM relationship management, or digital lending preferred. • Hands-on experience in launching retail finance schemes, pricing models, and working with dealer networks. 5. Key Performance Indicators (KPIs) • Loan volume and penetration % across dealer network. • Product profitability, yield improvement, and program cost optimization. • TAT improvement and customer onboarding experience. • Dealer activation rate and scheme utilization levels. • Portfolio quality and risk-adjusted returns. • Adoption of digital product journeys. • Competitive market positioning and customer satisfaction. 6. Additional Requirements • Willingness to travel to dealer locations as required. • Strong understanding of regulatory guidelines for NBFC operations. • Ability to work in a high-growth, structured, and compliance-driven environment. Please share your updated CV at rupal.singh@IN.HCS.COM.