Product Manager – AI AdTech / MarTech

Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, performance marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system. Key Responsibilities Product Strategy & Discovery • Own product vision, roadmap, and MVP definition. • Conduct competitive research across major ad platforms. • Identify user pain points and workflow simplification opportunities. • Define target personas: SMBs, agencies, performance marketers. AI-Driven Product Design • Identify meaningful AI use cases (campaign recommendations, budget optimization, forecasting, creative insights). • Work with engineering/data teams to define feasible, high-impact AI features. • Ensure AI outputs are clear, explainable, and actionable. Metrics & Validation • Define activation, engagement, and performance improvement metrics. • Track AI effectiveness and advertiser outcomes. • Use data to validate assumptions and shape iterations. Go-To-Market • Define GTM plan for MVP launch and early scale. • Partner with marketing/sales on positioning and onboarding. • Measure GTM success and optimize for adoption. Required Experience • 4+ years of Product Management experience in SaaS. • Proven history of launching MVPs end-to-end. • Understanding of AI/ML concepts and applied AI use cases. • Experience working with cross-functional engineering, design, and data teams. • Strong analytical mindset and KPI-driven decision-making. Must Have • Experience in AdTech, MarTech, or analytics platforms. • Exposure to campaign management or performance marketing teams. • Familiarity with LLMs, recommendation systems, or predictive models. • Startup/early-stage product experience