Performance Marketing Intern

About the Role: We are looking for a Performance Marketing Intern who is eager to learn and work on real-world digital marketing campaigns for D2C and service-based brands. The role will involve supporting Meta Ads, Google Ads, campaign analysis, creative testing, and performance optimisation while working closely with our marketing and creative teams. Key Responsibilities: • Assist in setting up and managing Meta Ads and Google Ads campaigns. • Monitor campaign performance and key metrics such as ROAS, CPA, CPC, CTR, CPM, and conversions. • Support audience research, targeting, retargeting, and campaign optimisation. • Assist in testing different creatives, ad copies, audiences, and campaign strategies. • Track daily campaign performance and identify areas for improvement. Analytics & Reporting • Analyse campaign data and identify performance trends. • Prepare regular performance reports and dashboards. • Understand customer acquisition costs, conversion rates, and overall campaign profitability. • Work with the team to derive actionable insights from campaign data. Creative & Marketing Support • Develop ad concepts, hooks, copy, and creative briefs. • Research competitors, market trends, audiences, and winning ad formats. • Understand how different creatives and messaging impact advertising performance. • Support landing page and funnel optimisation initiatives. Requirements • Basic understanding of digital marketing and paid advertising. • Strong analytical and problem-solving skills. • Comfortable working with numbers and data. • Good knowledge of Excel/Google Sheets. • Strong interest in Meta Ads, Google Ads, and performance marketing. • Good communication and attention to detail. • Willingness to learn and take ownership of tasks. • Freshers and students with relevant knowledge or projects are welcome to apply. Good to Have • Basic knowledge of Meta Ads Manager and Google Ads. • Familiarity with Google Analytics, Google Tag Manager, or tracking pixels. • Previous internship or project experience in digital/performance marketing. • Understanding of D2C, e-commerce, or lead-generation funnels. • Basic knowledge of Shopify or other e-commerce platforms. Pay: ₹5,000.00 per month Work Location: In person