Marketing Intern – Community & Customer Engagement

Location: Hyderabad Work Mode: Full-time, On-site Experience: 0–1 year Stipend: ₹10,000/month About Xtovia Xtovia is a premium, science-backed Indian haircare brand reimagining Indian beauty for a global audience. Built around advanced bond-repair technology, Xtovia is on a mission to change how people understand and care for damaged, dry and frizzy hair. We’re building more than a haircare brand — we’re building a community of people who care about healthier, stronger hair. About the Role We’re looking for a Marketing Intern – Community & Customer Engagement who loves talking to people, understanding customers, creating conversations and building relationships. Your role will be to help Xtovia build an engaged community around the brand — from interacting with customers and encouraging conversations to creating experiences that make customers want to stay, engage and come back. This role is ideal for someone who is social-media savvy, naturally curious, proactive and genuinely enjoys connecting with people. What You’ll Do • Build and engage Xtovia’s customer community across WhatsApp, Instagram and other relevant platforms • Interact with customers, understand their hair concerns and encourage meaningful conversations • Develop ideas to turn one-time customers into engaged and loyal Xtovia customers • Create community-led campaigns, activities, challenges, polls and conversations • Identify opportunities to increase customer engagement, retention and repeat purchases • Encourage customers to share their hair journeys, experiences, reviews and UGC • Identify potential brand advocates, loyal customers and micro-community leaders • Engage with customers after purchase and create touchpoints beyond the transaction • Collect customer feedback, insights and recurring pain points and share them with the marketing team • Support referral, loyalty, UGC and advocacy initiatives • Monitor community conversations and identify trends, questions and content opportunities • Help create engaging messages, posts and content specifically for the Xtovia community • Track community growth, engagement and customer participation What We’re Looking For • Strong communication and interpersonal skills • Someone who genuinely enjoys talking to and understanding customers • Active on social media and understands how online communities work • Good writing and content-creation skills • Creative, proactive and comfortable experimenting with new ideas • Strong ownership and ability to work independently • Good understanding of Gen-Z/D2C brands and digital culture • Interest in beauty, haircare, consumer brands or community building is a plus • Freshers and students with relevant experience in college communities, social media or marketing are welcome Key Metrics You’ll Work On • Community growth • Community engagement rate • Customer participation • UGC and review generation • Referral participation • Repeat customer engagement • Customer retention initiatives • Number of active brand advocates • Customer feedback and insights generated Why Join Xtovia? • Work closely with a fast-growing premium D2C brand • Get hands-on experience in community building, retention, customer marketing and brand growth • Work directly on initiatives that influence how customers experience the brand • Opportunity to experiment, test ideas and see your work go live • Learn how a consumer brand builds long-term customer relationships, not just transactions