Marketing (Leadership Role)

Job Description – Marketing Organization: Lovely Professional University (LPU) Location: Jalandhar, Punjab (Work from Campus) Experience: 8–16 Years Employment Type: Full-Time Location: Jalandhar, Punjab (Work from Campus) About the Role Lovely Professional University (LPU) is seeking an experienced and dynamic BTL Marketing professional to lead high-impact on-ground marketing initiatives aimed at enhancing brand visibility, driving student acquisition, and strengthening market penetration. The ideal candidate should have extensive experience in planning, executing, and managing Below-the-Line (BTL) marketing campaigns across diverse geographies while working closely with cross-functional teams to achieve organizational objectives. Key Responsibilities Develop and execute comprehensive BTL marketing strategies aligned with institutional growth objectives. Plan and manage large-scale activation campaigns, roadshows, education fairs, seminars, workshops, campus connect programs, and promotional events. Design innovative customer engagement initiatives to maximize lead generation and conversion. Lead regional marketing activities across multiple states by coordinating with internal teams, agencies, and channel partners. Build and manage strong relationships with schools, colleges, coaching institutes, educational consultants, and strategic partners. Identify new markets and execute localized marketing campaigns to increase brand awareness and student outreach. Manage end-to-end execution of branding activities including kiosks, exhibitions, outdoor promotions, and experiential marketing. Monitor campaign effectiveness, analyze ROI, and prepare detailed performance reports with actionable insights. Manage marketing budgets, vendor negotiations, procurement, and agency performance to ensure cost optimization. Collaborate with Digital Marketing, Admissions, Creative, Public Relations, and Outreach teams to execute integrated marketing campaigns. Ensure timely execution of all marketing initiatives while maintaining brand consistency and quality standards. Lead, mentor, and develop regional marketing teams to achieve business targets and operational excellence. Desired Candidate Profile MBA in Marketing or equivalent qualification from a reputed institution. 8–16 years of experience in BTL Marketing, Brand Activation, Trade Marketing, Field Marketing, or Marketing Operations. Proven experience in planning and executing large-scale BTL campaigns across multiple regions. Strong understanding of education marketing, consumer engagement, event management, and activation strategies. Excellent stakeholder management, negotiation, and vendor management skills. Demonstrated ability to manage large marketing budgets and deliver measurable business outcomes. Strong analytical, planning, presentation, and project management skills. Willingness to travel extensively for campaign execution and market development. Prior experience in Higher Education, EdTech, Consumer Brands, Telecom, FMCG, Retail, or Service Industries will be preferred. Key Skills BTL Marketing Brand Activation Field Marketing Event & Exhibition Management Lead Generation Trade Marketing Market Expansion Vendor & Agency Management Campaign Planning & Execution Budget Management Regional Marketing Stakeholder Management Marketing Analytics Team Leadership Strategic Planning Why Join LPU? Opportunity to lead one of the largest education marketing ecosystems in India. Work on large-scale national marketing campaigns with significant brand impact. Collaborative, innovation-driven, and high-performance work culture. Excellent leadership exposure and career growth opportunities. Interested candidates may share their updated profile at: amit.verma@lpu.co.in