Design, Branding, Social Media & GTM Internship

About Frugality: Frugality is a fintech startup building products that help consumers make smarter financial decisions. We are developing solutions that simplify how people discover, compare and use financial products. We are looking for a creative, proactive and execution-oriented intern to work closely with our founding and product teams across design, branding, digital marketing, social media and go-to-market (GTM) initiatives. This is a hands-on opportunity to build a brand, create engaging content, execute marketing campaigns and contribute directly to the company's growth. What You'll Work On: Design & Branding: • Create social media creatives, graphics, presentations, banners and marketing collateral. • Support brand identity development and maintain consistency across digital channels. • Develop creative concepts and visual assets for product launches, campaigns and new features. • Translate product ideas and financial concepts into clear, engaging visual communication. Social Media & Content: • Plan and manage content calendars for platforms such as LinkedIn and Instagram. • Create posts, carousels, short-form videos, Reels, captions and other digital content. • Research fintech trends, consumer behaviour, competitor activities and relevant content opportunities. • Develop engaging content that communicates product benefits and builds brand awareness. • Monitor engagement, reach and audience response to improve content performance. Digital Marketing & GTM: • Research target audiences, customer segments, competitors and market opportunities. • Assist in developing brand positioning, messaging and go-to-market strategies. • Plan and execute digital marketing campaigns to support product launches and customer acquisition. • Explore growth opportunities through social media, content marketing, partnerships and community engagement. • Support lead generation, campaign planning and customer engagement initiatives. • Assist with SEO, paid campaigns and other digital marketing activities where relevant. Analytics, AI & Optimisation: • Track social media, website and campaign performance using relevant analytics tools. • Analyse marketing metrics and recommend improvements to content and campaigns. • Explore AI tools for research, content creation, design, video editing and marketing automation. • Prepare periodic performance updates covering activities, results, insights and recommended actions. • Take ownership of assigned initiatives from ideation and planning through execution and measurement. Skills We're Looking For: We value practical ability, creativity, communication and initiative more than a specific degree. Essential Skills: • Strong creative thinking and visual or content communication skills. • Good written and verbal communication. • Familiarity with Canva, Figma or similar design and content creation tools. • Understanding of social media platforms and digital content formats. • Interest in branding, marketing, consumer products and startups. • Ability to research, organise tasks, meet deadlines and work independently. • Willingness to learn, experiment and take ownership with minimal guidance. Good to Have: • Adobe Photoshop, Illustrator, Premiere Pro, CapCut or similar tools. • Experience creating graphics, videos, Reels or social media campaigns. • Knowledge of digital marketing, SEO, content marketing or performance marketing. • Familiarity with analytics tools, campaign metrics and marketing funnels. • Understanding of customer segmentation, positioning and GTM strategy. • Experience using AI tools for research, content generation, design or automation. • Previous internships, freelance assignments, college projects, personal brands or startup experience. • A portfolio demonstrating design, content, marketing or campaign execution.