BUSINESS ANALYST - Marketing

Job Title: Content & Campaign Marketing Specialist Department: Marketing Location: Bengaluru Experience: 2?5 Years Role Overview We are looking for a hands-on marketing professional who can execute content and campaign activities end-to-end. The ideal candidate should be strong in content creation, storytelling, and digital marketing, with the ability to independently drive deliverables. Key Responsibilities • Create high-quality whitepapers, articles, blogs, and case studies • Develop compelling copy for campaigns, emailers, and web pages • Build presentation decks (PPTs) for solutions, campaigns, and leadership reviews • Create video storyboards for product and solution videos • Support and execute digital marketing campaigns (email, social, LinkedIn, etc.) • Work closely with internal teams to understand solutions and translate them into marketing content • Ensure timely delivery of content and campaign assets Required Skills • Strong content writing and storytelling skills • Experience in whitepaper development and long-form content • Hands-on experience in copywriting for marketing campaigns • Good experience in PowerPoint creation (PPT storytelling) • Ability to create video storyboards and content flow • Hands-on experience with tools like Canva, Claude, ChatGPT • Basic understanding of digital marketing campaigns (email, social, lead generation) Preferred Skills • Experience in IT services / software services marketing • Understanding of AI, data, and digital transformation topics • Exposure to B2B marketing and campaign execution Key Traits • Hands-on and execution-focused • Strong attention to detail • Ability to work independently and manage multiple tasks • Good communication and collaboration skills Marketing