Digital Marketing Intern – SEO & Performance Marketing

Digital Marketing Intern – SEO & Performance Marketing Location: Swargate, Pune, Maharashtra Stipend: 7000-10,000 per month Employment Type: Full-Time About Us We are a technology-driven business solutions company focused on helping businesses grow through technology, digital solutions, and strategic execution. We are looking for a proactive, results-orientated digital marketing intern with strong knowledge in SEO and performance marketing* to strengthen our digital presence, generate qualified leads, and drive measurable business growth. Key Responsibilities 1. Search Engine Optimization (SEO) • Plan and execute on-page, off-page, and technical SEO strategies. • Conduct keyword research, competitor analysis, and search intent analysis. • Optimize website content, landing pages, meta tags, headings, and internal linking. • Improve organic traffic, keyword rankings, website visibility, and lead generation. • Conduct SEO audits and resolve or coordinate fixes for technical issues. • Manage local SEO and Google Business Profile optimization where required. • Monitor performance using Google Search Console, GA4, and SEO tools. 2. Performance Marketing & Paid Advertising • Plan, execute, and optimize campaigns on Google Ads and Meta Ads (Facebook and Instagram). • Develop paid campaigns focused on lead generation, conversions, and customer acquisition. • Manage audience targeting, remarketing, budgets, and competitor ad research. • Coordinate ad copies, creatives, and landing pages with the design and content teams. • Monitor CPL, CTR, conversion rates, and ROAS where applicable. • Conduct A/B testing and continuously optimize campaign performance. • Implement or coordinate conversion tracking using Google Tag Manager, Google Ads tracking, and Meta Pixel. 3. Digital Marketing & Lead Generation • Develop and execute digital marketing strategies aligned with business objectives. • Generate qualified leads through organic search, paid advertising, and other relevant digital channels. • Conduct market research, competitor analysis, and audience research. • Support B2B marketing initiatives, campaign planning, and customer acquisition activities. • Collaborate with the sales team to evaluate lead quality and improve conversions. • Identify new opportunities to strengthen brand awareness and expand market reach. 4. Content, Social Media & Website Management • Plan and coordinate SEO-friendly website content, blogs, landing pages, and promotional campaigns. • Support social media marketing activities across relevant platforms. • Track content performance and recommend improvements based on analytics. • Manage routine website updates and content publishing. • Coordinate with designers, content creators, and developers to maintain a consistent digital presence. Required Skills & Qualifications • Hands-on experience in digital marketing, SEO, and performance marketing. • Strong practical knowledge of SEO, keyword research, technical SEO, and content optimisation. • Experience managing Google Ads and Meta Ads campaigns. • Proficiency in Google Analytics 4 and Google Search Console. • Understanding of conversion tracking, remarketing, lead generation, and campaign optimization. • Ability to analyze marketing data, manage budgets, and improve campaign performance. • Strong analytical thinking, communication, problem-solving, and execution skills. • A results-driven mindset with the ability to work independently and take ownership of campaigns. Good to Have • Experience with WordPress website management and basic website optimization. • Familiarity with Google Tag Manager, Meta Pixel, SEMrush, Ahrefs, or similar tools. • Knowledge of Canva and social media content planning. • Experience with CRM platforms, email marketing, and marketing automation. • Exposure to B2B marketing, SaaS, technology products, or service-based businesses. What We Offer • Hands-on ownership of SEO, paid advertising, and lead generation initiatives. • Opportunity to work across technology products, digital solutions, and multiple business verticals. • Collaborative work environment with opportunities for professional growth. • The opportunity to contribute directly to business growth and marketing strategy.