Digital Marketing & Lead Generation Executive (IT Services)

Job Responsibilities • Plan and execute digital marketing campaigns to promote NEXNUV's IT services. • Manage the company's presence on LinkedIn, Facebook, Instagram, X, and other social media platforms. • Create and publish engaging content, including posts, banners, videos, blogs, and case studies. • Build and maintain a database of potential clients from industries such as Healthcare, Hospitality, Retail, Manufacturing, Education, Banking, Insurance, Logistics, and Travel. • Research decision-makers (CEOs, Founders, Directors, IT Managers, Operations Heads, Marketing Heads) using LinkedIn, company websites, business directories, and other sources. • Conduct email marketing campaigns and follow-up communications. • Generate qualified B2B leads through LinkedIn, email, social media, online directories, and other digital channels. • Contact prospective clients through phone calls, emails, LinkedIn, and WhatsApp to introduce NEXNUV's services. • Schedule meetings and product demonstrations for the Business Development team. • Work on SEO to improve website rankings and generate organic traffic. • Run and optimize Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) campaigns when required. • Track campaign performance and prepare weekly and monthly marketing reports. • Maintain accurate lead and customer data in CRM or Excel. • Achieve monthly lead generation and appointment targets. Modern digital marketing roles commonly combine campaign execution, analytics, social media, SEO, email marketing, and lead generation responsibilities. Required Skills • Excellent written and verbal communication skills. • Experience in digital marketing and B2B lead generation. • Good understanding of LinkedIn marketing and email outreach. • Familiarity with SEO, Google Ads, Meta Ads, and social media marketing. • Knowledge of tools such as Google Analytics, Search Console, Canva, CRM, Excel, and LinkedIn Sales Navigator is an advantage. • Strong internet research and database-building skills. • Ability to work independently and meet lead generation targets. Pay: ₹144,000.00 - ₹300,000.00 per year Work Location: In person