Performance Marketer intern (1 to 3 years itself)

Company Description Specular Business Services LLP, founded in 2025 under the leadership of award-winning serial entrepreneur Sai Prasanna Kumar Valluri, is a growing digital marketing, IT services, IT staffing, and business consulting company. Headquartered in Hyderabad, India, the organization supports startups, businesses, and enterprises across the globe with a strong focus on digital transformation. Specular delivers integrated solutions that help clients build their online presence, optimize technology, and scale operations. The company operates from multiple locations, including Hyderabad, New Delhi, Dubai, Kuala Lumpur, Singapore, and London, enabling team members to collaborate with diverse markets and industries. Role Description This is a full-time remote role for a Performance Marketer with approximately 1 to 3 years of relevant experience. The Performance Marketer will be responsible for planning, executing, and optimizing paid campaigns across channels such as search, social, display, and other digital platforms. Day-to-day tasks include setting up and monitoring campaigns, managing budgets, tracking key performance metrics, conducting A/B tests, and identifying opportunities to improve ROI and customer acquisition. The role involves collaborating with internal teams to align performance marketing strategies with overall business and client goals, preparing regular performance reports, and staying up to date with industry trends and platform best practices. Qualifications • Hands-on experience in performance marketing, including managing paid campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar. • Strong analytical skills with proficiency in using analytics tools (e.g., Google Analytics, data dashboards, spreadsheets) to interpret data and optimize campaigns. • Familiarity with digital marketing fundamentals, including SEO basics, conversion rate optimization, audience targeting, and remarketing strategies. • Ability to create clear campaign briefs, track performance against KPIs, and communicate findings to stakeholders in a structured manner. • Comfort working with budgets, forecasting campaign outcomes, and making data-informed decisions to improve ROI. • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. • Strong written and verbal communication skills, attention to detail, and the ability to work independently in a remote, collaborative environment. • Previous experience in an agency or multi-client environment, and familiarity with global markets, will be considered an added advantage.