Zigsaw
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Product Marketing Manager We are looking for a Product Marketing Manager to lead the launch and growth of our new digital platform. This role combines product marketing, digital marketing and customer reach. Ideal Candidate The ideal candidate has 1-4 years of experience in launching digital products/online platforms, understands customer behaviour, and can drive user acquisition for both B2B and B2C audiences. Key Responsibilities - Develop and execute the Go-to-Market (GTM) strategy for the platform launch. - Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing. - Drive customer acquisition, engagement, and retention. - Create product messaging, positioning, and marketing collateral. - Monitor campaign performance, website analytics, conversion rates, and marketing ROI. Desired Skills - Experience launching a digital product, SaaS platform, marketplace, or technology product. - Strong understanding of customer journeys and digital marketing channels. - Hands-on experience with Google Analytics, performance marketing, SEO, CRM, and marketing automation tools. - Excellent communication, analytical, and project management skills. - High aesthetic & design literacy Preferred Industries - Interior & Architectural - Startup or early-stage product launch - Gaming Industry - B2B Design - Building materials Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay
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